“The way we look at the LỰU ĐẠN man, he’s a bad boy but he’s got a big heart. There’s an emotional intelligence to him. It’s not just surface, it’s not the kung fu gangster you know; there’s depth to this man, and there’s spirituality to him as well.”
LỰU ĐẠN
- Art Direction
- Visual Identity & Logos
- Website Design & Development
2023
Art direction, logo design, spirit animal graphics for LỰU ĐẠN, Kwaidan Editions’ Hung La’s new fashion label, available exclusively on Ssense. Plus development and design of the e-commerce website. Design support by Sarah Discours.
