Born 1988 in Cologne
to a furniture conservator and an instrument builder and musician, he was exposed to arts, craft and entrepreneurship throughout his childhood.
A visit at the house of one of his hero’
s Adrian Frutiger
consolidated his fascination for Swiss graphic design and ultimately lead to his studies at ECAL
(University of Art and Design Lausanne) where he graduated in 2011 with a diploma in Visual Communication.
Alongside his studies he interned at Bureau Borsche
, worked for 032c
magazine and founded his own publication Better Mjstakes.
After graduating Hugo spent a powerful year at Meiré und Meiré
being involved with clients including Kenzo Paris, GQ Italia, and Interview Magazine.
In 2013 he returned to independency working for local and international clients as well as pursuing personal projects while teaching at various educational and cultural institutions.
In 2015 Hugo joined 2x4
in their New York City office to work on a wide range of projects for clients including Fondazione Prada, Miu Miu, Hyundai and Sies Marjan.
In the same year he had an exhibition of his work and was awarded as a 2015 Young Gun
by the Art Director's Club in NYC.
In 2017 Hugo decided to focus on his own projects and studio again and works for clients throughout the world, while publishing his own magazine Present
which was released in 2019.
In 2021 he worked for Apple
and released the second issue of Present, alongside publishing a regular Newsletter
032c, Adidas, Apple, Bilderbuch, Carhartt, District Vision, Leorosa, Miu Miu, Mugler, Neue Zürcher Zeitung, Nike, Omega, Kenzo, Kunststiftung NRW, Phaidon, Pollerwiesen, Prada, Salomon, Samson Young, Ssense, Taschen, Zero Foundation
Press and Publications
Vogue, ADC Gallery (NYC), 032c, Dublab Radio, AIGA Chicago, It’s Nice That, FILE Magazine, Drop Magazine (Australia), ELAC Gallery, Library Paper, Milk Magazine (Hong Kong), Sandu Publications (China), Tijuana Gallery (Sao Paulo), Unit Editions, WDR Radio
Workshops and Lectures
Apple, Yale School of Art, OFFF Barcelona, Bauhaus Weimar, FH Düsseldorf, FH Mainz, Typographische Gesellschaft München, and hosting events as an appointed Kickstarter Thought Leader
Creative Direction, Graphic Design, Typography, Branding, Website Design, Website DevelopmentContact