Born 1988 in Cologne
to a furniture conservator and an instrument builder and musician, Hugo was exposed to arts, craft and entrepreneurship throughout his childhood.
A visit at the house of one of his hero’
s Adrian Frutiger
consolidated his fascination for Swiss graphic design and ultimately lead to his studies at ECAL
(University of Art and Design Lausanne) where he graduated in 2011 with a diploma in Visual Communication.
Alongside his studies he interned at Bureau Borsche
, worked for 032c
magazine and founded his own publication Better Mjstakes.
After graduating Hugo spent a powerful year at Meiré und Meiré
being involved with clients including Kenzo Paris, GQ Italia, and Interview Magazine.
In 2013 he returned to independency working for local and international clients as well as pursuing personal projects while teaching at various educational and cultural institutions.
In 2015 Hugo joined 2x4
Inc. in their New York City office to work on a wide range of projects for clients including Fondazione Prada, Miu Miu, Hyundai and Sies Marjan
In the same year he had an exhibition of his work and was awarded as a 2015 Young Gun
by the Art Director's Club in NYC.
In 2017 Hugo decided to refocus on his own projects and studio practice, working for clients around the world including Nike
(shoe design and campaign), Adidas
(with Paul Pogba) and Mugler
2019 marked the release of his own magazine PRESENT
which now is sold in over 20 countries on five continents and is steadily growing as a platform and global community.
In 2021 Hugo was hired by Apple
and worked on the iPhone Pro team. Later that yearche launched the second issue of Present, alongside publishing his regular Newsletter
At the beginning of 2022 his work on the rebranding of Salomon
was previewed at the Olympic Winter Games, and officially launched
Next to being immersed in building the future of PRESENT
, Hugo currently supports upcoming web3 powerhouse Newfoundation
as creative director and head of design and music label W/ as cultural advisor.
032c, Adidas, Apple, Carhartt, District Vision, Leorosa, Miu Miu, Mugler, NZZ, Nike, Omega, Kenzo, Phaidon, Prada, Salomon, Samson Young, Ssense, Taschen, Zero Foundation
Press and Publications
VOGUE, 032c, It’s Nice That, Dublab Radio, ADC Gallery (NYC), AIGA Chicago, FILE Magazine, Drop Magazine (Australia), ELAC Gallery, Library Paper, Milk Magazine (Hong Kong), Sandu Publications (China), Tijuana Gallery (Sao Paulo), Unit Editions, WDR Radio
Workshops and Lectures
Apple, Yale School of Art, OFFF Barcelona, Bauhaus Weimar, FH Düsseldorf, FH Mainz, Typographische Gesellschaft München, and hosting events as an appointed Kickstarter Thought Leader
Creative Direction, Graphic Design, Typography, Visual Identity/Branding, Research/Strategy, Website Design, Website DevelopmentContact