I’m Hugo Hoppmann, a Paris-based designer and creative director, and the founder of PRESENT, a magazine and global community for Modern Makers. My practice spans identity and art direction for Apple, Mugler, 032c, and Nike. I redesigned the official Salomon logo, which debuted at the 2022 Winter Olympics. I’ve spoken about the craft at Apple and Yale.→

The new official logo for one of the world’s leading outdoor brands. I designed it in collaboration with David Benedek, Ricardo Ferrol, and the team at Salomon in Annecy, France. It made its debut at the 2022 Winter Olympics. Additionally, I designed the logos for the sub-brands Salomon Advanced and S/LAB.

For Mugler Paris, I redesigned the visual identity and refined the official wordmark, logos, and iconic star, commissioned by creative director Casey Cadwallader. I also designed and developed the e-commerce website and created packaging, patterns, invitations, and lookbook designs for the shows over the past years.

A complete identity I created for LỰU ĐẠN, Kwaidan Editions’ Hung La’s new fashion, spanning art direction, logo design, spirit animal graphics and the e-commerce website. Design support by Sarah Discours.

I founded PRESENT in New York in 2016. It’s my publishing project and global community, and the word, with all its meanings, forms the pillars of the project. I build tools to support Modern Makers: the print magazine, the digital platform, in-depth podcasts, and regular workshops.

I led the art direction, design and development of the visual identities, websites, applications and UI/UX of the Newfoundation ecosystem, including the newOS application, Newforum podcast and Newcoin protocol, a decentralized, blockchain-based toolset for creators.

I made a run of work for District Vision, the running brand and wellness collective based in Los Angeles, spanning graphic design and branding across multiple projects, including the Beyond Jogging book. Hand drawings by Filip Pagowski.

Apple hired me to consult and design across multiple projects, including iPad, Watch, and the iPhone Pro, where I worked across campaign and hardware art direction, including wallpaper research and design.

I created a visual identity with a custom typeface for COLORS, the global music platform focused on promoting the most distinctive new artists and original sounds, with over 8 million subscribers. Design support by Sarah Discours. Special thanks to Steve Legrand and Philipp Starcke.

Concept and design development for a Berlin-themed Nike Air Max. I was approached by Nike with a shoe concept based on the question: what makes Berlin truly unique to you?

Over the span of 10 years I designed artworks for techno trio Aroma Pitch, recently published by Public Possession. For their live show at HÖR I designed and screenprinted a limited AP x PRESENT uniform.

I art directed and designed the campaign for Paul Pogba’s new capsule collection for Adidas , shot in the catacombs of a stadium in Manchester, UK, spanning concept, art direction and graphic design.

I designed the visual identity for New York based Sies Marjan, led by former Dries Van Noten head of design Sander Lak: custom type logo, label design, invites and printed matter, and the website. With and for 2x4, New York. Art Direction by Ryan Weafer, Photography by Bruce Weber. “The Sies Marjan show was NYFW’s most buzzed-about debut,” The New York Times.

Cologne Sessions is a party I co-founded with my friends Magnus and Mitch in 2011. I art directed and designed the visual identity, including the monthly posters.

Bilderbuch is one of the most successful German-language bands of the decade. I art directed and designed the overall visual identity for the Magic Life album, including all single covers, tour posters, merchandise and a custom typeface.

I built an extensive visual identity for PIQTO United, the local football club I founded. I wanted to visualize true team spirit with individual hand-made jerseys that come together into a collective form once the group is united.