Creative Direction, Design and Editing of PRESENT, a personal project initiated while living in NYC. More info: www.present.xxx and @present_xx. With Sarah Discours (Art Director, Editor)
The mission of the magazine and platform is to inspire starting by producing stories from around the world on making, discipline and self-care through the lens of makers and creators of today. (Interview in VOGUE)
2016–2022
PRESENT is for all makers and dreamers. For all dreamers who make. For anyone creating something and challenging themselves on purpose. We share ways of overcoming procrastination and self-doubts that hold us back from being truly present and tackle our favorite unrealized projects.
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Art direction, website design and development of the new e-commerce experience of Mugler, Paris.
Alongside invitations, look books and film credits design for the last three shows.
2019–2022
I feel really blessed to work for clients whose work I admire so much. This is a real pleasure. Very special thanks to Nam Nguyen, Casey Cadwallader, Aydha & Bertrand.
I feel really blessed to work for clients whose work I admire so much. This is a real pleasure. Very special thanks to Nam Nguyen, Casey Cadwallader, Aydha & Bertrand.
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I was hired by Apple to work on different projects, the main one being iPhone 13 Pro, where I supported with campaign and hardware art direction and wallpaper research and design.
I couldn't feel more grateful to the team at for giving me the opportunity to be part of dream projects. Big thanks to everyone involved.
2020–2021
Since back in the 90s, when I grew up, my mother has always been a full-on Apple fan and this definitely left a mark on me until today. I think she would be proud :)
I’m grateful to the team at Apple for giving me the opportunity to be part of dream projects. The people I had the chance to work with were absolutely incredible. Big thanks to everyone involved.
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Concept and design development for a Berlin themed Nike Air Max. I was approached by Nike a shoe concept based on the question: What makes Berlin truly unique to you?
Lecture and workshop session for an amazing group of young creatives to talk about the concept, storytelling and realisation the AM 180 BLN for NIKE.
2018
Visual Identity, Art Direction for Colors, a unique worldwide music platform boosting 6M subscribers.
Special thanks to Sarah Discours, Steve Legrand, Philipp Starcke.
2019
Colors is a music platform showcasing exceptional talent from all around the globe, focused on promoting the most distinctive new artists and original sounds.
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Art Direction, Visual Identity, product design, printed matter and website for District Vision, NYC. Hand drawn icon by Filip Pagowski.
District Vision researches and develops tools for runners, creating products that are equally function-first and performance enhancing.
2017–2020
Concept, Art Direction and Graphic Design for the campaign of the new capsule collection of PAUL POGBA for Adidas.
Photographer: Lukas Korschan Special thanks: Manuel Nagel, Moritz Hock & Janine Torscher.
2019
Visual identity, art direction, website/e-commerce design and development for Leorosa.
Special thanks to Paolina Leccese and Julian Taffel.
2018–2021
Visual identity with custom type logo and printed matter for Sies Marjan, NYC, with and for 2x4.
Photography by Bruce Weber
Special Thanks: Sander Lak, Ryan Weafer
2016
Over the span of 10 years I desigend artworks for techno trio Aroma Pitch, recently published by Public Possession.
For their brilliant live show at HÖR I designed and screenprinted a limited AP x PRESENT uniform. Wavey!
2010–2021
Services: Art direction and design of the visual identity including the monthly posters
COLOGNE SESSIONS is a party co-founded by Hugo with his friends Magnus and Mitch in 2011
2011–2021
Bilderbuch is Austria’s hottest export since FALCO and one of the most successful german-speaking bands of the decade.
Art Direction and design of the overall visual identity for the MAGIC LIFE album, including all single covers, tour posters, merchandise.
2017–2019
Archive 2017
Concept, Art Direction and Graphic Design for the campaign of the new capsule collection of PAUL POGBA for Adidas.
Client: Adidas with ATTTD
Year: 2019
Photographer: Lukas Korschan Special thanks: Manuel Nagvel, Moritz Hock & Janine Torscher.

Client: Adidas Year: 2019
2021
to be continued...