Logo design and art direction for the new visual identity of the world's leading outdoor brand, in collaboration with David Benedek, Ricardo Ferrol and the team at Salomon in Annecy, France.
The rebranding made its debut at the Olympics Winter Games in Beijing 2022 with the Blue Fire Collection for all athletes. Big thanks to David Farcot and the whole team at Salomon.
2022
(more soon)
The redesigned wordmark is a respectful nod to both the heritage 80's logo and Neville Brody's 90's graphic work for Salomon. Carefully crafted towards future-proof impact and maximum precision, the new identity is a workhorse that builds a base for all sub-brands such as Salomon Advanced and S/Lab for which Hugo designed new logos as well.
I’m honored and humbled to have been given the trust to rethink and redesign one of my favorite brands.
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Art direction, logo design, spirit animal graphics for LỰU ĐẠN the new fashion label by Kwaidan Editions’s Léa Dickely and Hung La, available exclusively on Ssense.
Plus development and design of the e-commerce website. Design support by Sarah Discours. More background info in the Vogue feature and on Instagram.
2022
(more soon)
“The way we look at the Lu’u Dan man, he’s a bad boy but he’s got a big heart,” says Hung La. “There’s an emotional intelligence to him. It’s not just surface, it’s not the kung fu gangster you know; there’s depth to this man, and I think there’s spirituality to him as well.”
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Art direction, website design and development of the new e-commerce experience of Mugler, Paris.
Alongside invitations, look books and film credits design for the last three shows.
2019–2022
I feel really blessed to work for clients whose work I admire so much. This is a real pleasure. Very special thanks to Nam Nguyen, Casey Cadwallader, Aydha & Bertrand.
I feel really blessed to work for clients whose work I admire so much. This is a real pleasure. Very special thanks to Nam Nguyen, Casey Cadwallader, Aydha & Bertrand.
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I was hired by Apple to work on different projects, the main one being iPhone 13 Pro, where I supported with campaign and hardware art direction and wallpaper research and design.
I couldn't feel more grateful to the team at for giving me the opportunity to be part of dream projects. Big thanks to everyone involved.
2020–2021
Since back in the 90s, when I grew up, my mother has always been a full-on Apple fan and this definitely left a mark on me until today. I think she would be proud :)
I’m grateful to the team at Apple for giving me the opportunity to be part of dream projects. The people I had the chance to work with were absolutely incredible. Big thanks to everyone involved.
SEE MORE OF THIS PROJECT
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Publishing, Creative Direction, Design and Editing of PRESENT, a personal project initiated in 2016. More info: www.present.xxx and @present_xx. Associate Art Director and Editor: Sarah Discours.
The mission of the platform is to inspire starting by producing stories from around the world on making, discipline and self-care through the lens of makers and creators of today. (Interview in VOGUE)
2016–2022
The inaugural issue was published in 2019, the magazine is currently sold in 20+ countries on five continents, and was nominated for Launch of the Year at the Stack Awards in London. In 2021 we have released Issue 2.
“PRESENT is for all makers and dreamers. For all dreamers who make. For anyone creating something and challenging themselves on purpose. We share ways of overcoming procrastination and self-doubts that hold us back from being truly present and tackle our favorite unrealized projects.”
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Art direction and new visual identity with custom typeface for COLORS, a unique worldwide music platform boosting over 6 million subscribers. on their celebrated channel.
Design support by Sarah Discours. Special thanks to Steve Legrand and Philipp Starcke. Make sure to visit the platform for more info and input. Highly recommended!
2019
“Colors is a music platform showcasing exceptional talent from all around the globe, focused on promoting the most distinctive new artists and original sounds.”
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Concept and design development for a Berlin themed Nike Air Max. I was approached by Nike a shoe concept based on the question: What makes Berlin truly unique to you?
Lecture and workshop session for an amazing group of young creatives to talk about the concept, storytelling and realisation the AM 180 BLN for NIKE.
2018
“The Air Max 180 BLN is a celebration of Berlin’s unique nightlife and music culture, a constant reminder of the rhythm of progress. Its neon elements reference the reverberating rays of light synonymous with club life, and juxtapose those against a gray upper reminiscent of Berlin’s brutalist architecture.”
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Art Direction, Visual Identity, product design, printed matter and website for District Vision, NYC. Hand drawn icon by Filip Pagowski.
District Vision researches and develops tools for runners, creating products that are equally function-first and performance enhancing.
2017–2020
Concept, Art Direction and Graphic Design for the campaign of the new capsule collection of PAUL POGBA for Adidas.
Photographer: Lukas Korschan Special thanks: Manuel Nagel, Moritz Hock & Janine Torscher.
2019
“The capsule collection is eye catching, dramatic and bold, mirroring the on and off pitch style of one of the game’s most expressive players.”
Over the span of 10 years I desigend artworks for techno trio Aroma Pitch, recently published by Public Possession.
For their brilliant live show at HÖR I designed and screenprinted a limited AP x PRESENT uniform. Wavey!
2010–2021
Services: Art direction and design of the visual identity including the monthly posters
COLOGNE SESSIONS is a party co-founded by Hugo with his friends Magnus and Mitch in 2011
2011–2021
Visual identity, art direction, website/e-commerce design and development for Leorosa.
Special thanks to Paolina Leccese and Julian Taffel.
2018–2021
BILDERBUCH is Austria’s hottest export since FALCO and one of the most successful german-speaking bands of the decade.
Art Direction and design of the overall visual identity for the MAGIC LIFE album, including all single covers, tour posters, merchandise and custom typeface.
2017–2019
Visual identity with custom type logo and printed matter for Sies Marjan, NYC, with and for 2x4.
Photography by Bruce Weber
Special Thanks: Sander Lak, Ryan Weafer
2016
Archive
2007–2020
2020
I designed and developed the new visual identity and website for HiPeople in collaboration with illustrator Hisashi Okawa from Tokyo (big up's to Hisashi!) Very proud of the crew.
In collaboration with Sarah Discours we created the visual identity and website for Original Feelings a new yoga studio founded by our friend Karlie Riedl. Can't wait for you to see this beautiful space in person!
––––––––
2017
Visual Identity, Books, Posters and Website for ZERO foundation, an artist group founded in Düsseldorf by Heinz Mack, Otto Piene and Günther Uecker in the 1950's. (Special thanks to Philipp Engel.)
Visual identity and art direction for Wunderkind. Photography by Larissa Hofmann, Styling by Marc Goehring, Model Lera Abova
Art Direction, visual identity, custom typeface, campaign, 12 single covers, design for the album (no. 1 in the German charts) websites and billboards.
2017
Visual Identity, Books, Posters and Website for ZERO foundation. ZERO is an artist group founded in Düsseldorf by Heinz Mack, Otto Piene and Günther Uecker in the 1950's. (Special thanks to Philipp Engel.)
Visual identity and website for Robert Grunenberg Berlin
Visual Identity and Website for internationally renowned architecture office Luederwaldt Architekten. (Special thanks to Philipp Engel.)
2014
Visual Identity für Kunststifung NRW's 25-years jubilee project. 25 posters for 25 museums in 25 cities.
Visual identity and art direction for Wunderkind. Photography by Larissa Hofmann, Styling by Marc Goehring, Model Lera Abova
Visual identity, website for Brachum Kunstpreis
Visual Identity, Books, Posters and Website for ZERO foundation. ZERO is an artist group founded in Düsseldorf by Heinz Mack, Otto Piene and Günther Uecker in the 1950's. (Special thanks to Philipp Engel.)
Visual identity and art direction for Wunderkind. Photography by Larissa Hofmann, Styling by Marc Goehring, Model Lera Abova
Art Direction, visual identity, custom typeface, campaign, 12 single covers, design for the album (no. 1 in the German charts) websites and billboards.
2017
Samson Young book for Kunsthalle Düsseldorf
Website for Das Wetter
Website for Dillon
2008–2011
PIQTO UNITED
V.U.C.A. Typeface
Grace Jones Typeface
2011
PIQTO UNITED
VUCA
GRACE TYPEFACE
Visual identity and art direction for Wunderkind. Photography by Larissa Hofmann, Styling by Marc Goehring, Model Lera Abova
1988
PIQTO UNITED
VUCA
GRACE TYPEFACE
Move to NYC to start working at 2x4
FEB 2046 – XXX 2017
...
...
to be continued...