New official logo for the visual identity of the world’s leading outdoor brand. In collaboration with David Benedek, Ricardo Ferrol and the team at Salomon in Annecy, France. The rebranding made its debut at the Olympics Winter Games in Beijing. Explore case study →

For Mugler Paris, Hugo redesigned its visual identity and refined the official wordmark, logos, and iconic star, commissioned by creative director Casey Cadwallader. Explore case study →

Art direction, logo design, spirit animal graphics for LỰU ĐẠN, Kwaidan Editions’ Hung La’s new fashion label, available exclusively on Ssense. Plus development and design of the e-commerce website. Design support by Sarah Discours.

The word PRESENT and its many meanings are building the pillars of the project: Hugo founded PRESENT in 2016 in NYC. It’s his publishing project and global community. Hugo builds tools to support Modern Makers: from the print magazine and digital platform, to in-depth podcasts and regular workshops.

Hugo was hired by Apple to consult and design on different high-value projects, including iPad, Watch, and the iPhone Pro, where he worked on the campaign and hardware art direction, including wallpaper research and design.

Visual identity with custom typeface for COLORS, the celebrated music platform with over 8 million subscribers. Design support by Sarah Discours. Special thanks to Steve Legrand and Philipp Starcke.

Graphic design and branding work for District Vision, the New York based mindful eyewear and performance lifestyle brand. Hand drawn icon by Filip Pagowski.

Art direction, design and development of all visual identities, websites and UI/UX of the Newfoundation ecosystem, including the newOS application, Newforum podcast, Newcoin protocal, a decentralised AI system for creators. Explore case study →

Concept and design development for a Berlin-themed Nike Air Max. I was approached by Nike with a shoe concept based on the question: what makes Berlin truly unique to you? Explore case study →

Over the span of 10 years I designed artworks for techno trio Aroma Pitch, recently published by Public Possession. For their live show at HÖR I designed and screenprinted a limited AP x PRESENT uniform.

Concept, art direction and graphic design for the campaign of the new capsule collection of PAUL POGBA for Adidas, shot in the catacombs of a stadium in Manchester, UK.

Cologne Sessions is a party co-founded by Hugo with his friends Magnus and Mitch in 2011. Art direction and design of the visual identity, including the monthly posters.

Visual identity, art direction, website and e-commerce design and development for Leorosa. Special thanks to Paolina Leccese and Julian Taffel.

Bilderbuch is Austria’s hottest export since Falco and one of the most successful german-speaking bands of the decade. Art direction and design of the overall visual identity for the Magic Life album, including all single covers, tour posters, merchandise and a custom typeface.

Visual identity with custom type logo and printed matter for Sies Marjan, NYC, with and for 2x4. Photography by Bruce Weber.

Extensive visual identity for the self-founded local football club PIQTO United. Visualizing true team spirit with individual hand-made jerseys that build a collective form once the group is united.