2x4 collaborated with designer Sander Lak (formerly of Dries Van Noten) to develop the naming, strategy, and identity for Sies Marjan, a new American luxury fashion house. Its name, a combination of his parents’ surnames, layers the opaque with the personal; our logo design similarly pairs a refined serif typeface with custom flourishes and a deep, warm maroon. Along with the brand identity, 2x4 art-directed a teaser video (lensed by Kacper Kacprzyk and featuring Guinevere van Seenus) and designed print materials for Sies Marjan’s inaugural show.