“The redesigned wordmark is a respectful nod to both the heritage 80’s logo and Neville Brody’s 90’s graphic work for Salomon. Carefully crafted towards future-proof impact and maximum precision, the new identity is a workhorse that builds a base for all sub-brands such as Salomon Advanced and S/Lab for which I was honored to design new logos as well.”

“Rihanna’s on-stage endorsement at her Super Bowl performance cemented Salomon’s growth story in becoming one of fashion’s most coveted sneaker brands.”

“Hugo came up with the best draft version of the brandmark, and then David and Ricardo turned it into a perfectly finalized logo,” Farcot said. “Then they Created the ‘S’ monogram from this base, which Hugo used to create our new S/LAB logo and the Salomon Advanced signature.”

“Diving into its rich brand history and designing the new Salomon logo has been a tremendously inspiring, full-circle experience for me,” Hoppmann said. “Drawing, concepting, tinkering on details, and closely collaborating with Ric, David and the rest of the amazing team has been a fantastic ride. I am deeply grateful for having been given the opportunity to make my mark on the future of Salomon.”