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Shoe for Nike

  • Creative Direction
  • Art Direction
  • Brand Strategy

2018

Concept and design development for a Berlin-themed Nike Air Max. I was approached by Nike with a shoe concept based on the question: what makes Berlin truly unique to you?

Shoe for Nike wordmark
Nike Air Max 180 BLN
Nike Air Max 180 BLN detail
Nike Air Max 180 BLN box
Nike Air Max 180 BLN
Nike Air Max 180 BLN behind the scenes
Nike Air Max 180 BLN

The Air Max 180 BLN is a celebration of Berlin’s unique nightlife and music culture, a constant reminder of the rhythm of progress. Its neon elements reference the reverberating rays of light synonymous with club life, and juxtapose those against a gray upper reminiscent of Berlin’s brutalist architecture.