Born 1988 in Cologne
to a furniture conservator
and an instrument builder and musician, he was exposed to arts,
craft and entrepreneurship
throughout his childhood.
A visit at the house of one of his hero's Adrian Frutiger
fascination for Swiss graphic design and ultimately lead to his studies at the prestigious
(University of Art and Design Lausanne)
where he graduated in 2011 with a diploma in Visual Communication.
Alongside his studies he interned at Bureau Borsche
magazine and founded his own publication
After graduating Hugo spent a powerful year at Meiré und Meiré
involved with clients including Kenzo Paris, GQ Italia, and Interview Magazine
In 2013 he returned to independency working for local and international
clients as well
as pursuing personal projects while teaching at various educational and cultural institutions.
In 2015 Hugo joined 2x4
in their New York City office to work on a wide range of projects
for clients including Fondazione
Prada, Miu Miu, Hyundai and Sies Marjan.
In the same year he had an exhibition of his work and was
awarded as a 2015 Young Gun
by the Art Director's Club in NYC.
Last spring Hugo decided to focus on his own projects and studio again and currently works for clients throughout
Europe and the US, while working on publishing his new project
Worshops and Lectures
Apple Soho (NYC), Yale School of Art, Bauhaus University Weimar,
FH Düsseldorf, FH Mainz, Typographische Gesellschaft München