Born 1988 in Cologne
to a furniture/design conservator and an instrument builder and musician, he was exposed to arts, craft and entrepreneurship throughout his childhood.
Being fascinated by architecture, design and typography from an early age he started shaping everything he could get his hands on, resulting in extensive collections and graphical universes, with his own label PIQTO becoming his main output during that time.
A visit at the house of his hero Adrian Frutiger
in Berne consolidated his fascination for Swiss graphic design and ultimately lead to his studies at the prestigious ECAL
(University of Art and Design Lausanne) where he graduated in 2011 with a diploma in Visual Communication.
Alongside his studies he interned at Bureau Mirko Borsche
, worked for 032c
magazine in Berlin and founded his own publication Better Mjstakes with long-time collaborator Johannes Breyer.
After graduating Hugo spent a powerful year as an art director at Meiré und Meiré
being involved with clients including Kenzo Paris, GQ Italia, 032c, Interview Magazine and Neue Zürcher Zeitung. In 2013 he returned to independency working for local and international clients as well as pursuing his personal projects and teaching at educational and cultural institutions.
In 2015 Hugo joined 2x4
in their New York City office to work on a wide range of diverse projects for clients including Fondazione Prada, Miu Miu, Knoll, Marc Jacobs and Sies Marjan. In the same year he had an exhibition of his work and was awarded as a 2015 Young Gun
by the Art Director's Club in NYC.
In Spring 2016 Hugo decided to focus on his own projects and studio again and currently works from Brooklyn for clients throughout Europe and the US, where he recently had the honor to be invited as a guest critic at Yale
School of Art and give a talk about his work at Apple
in SoHo, NYC.
TEACHING AND LECTURES
Apple SoHo, NYC, Presentation and Lecture
Yale School of Art, Guest Critic
FH Düsseldorf, VOID, Typography Workshop
FH Bielefeld, Editorial Design Workshop, Lecture
Typographische Gesellschaft München, Lecture
FH Mainz, Editorial Design Workshop
FH Mainz, Typography Workshop
PRESS AND EXHIBITIONS
Art Director's Club Gallery, NYC
Drop Magazine, Australia
Dublab Radio, Los Angeles
ECAL Graphic Design (JRP Ringier)
ELAC, Espace Lausannois d’Art Contemporain
Electronic Beats Festival
FILE Magazine, London
Gestalten, Berlin (various publications)
It’s Nice That
Makers and Founders
Milk Magazine, Hong Kong
PAGE Magazine, Typeface of the Month
Sandu Publications, China (various publications)
SSZ Sued Gallery, Cologne
The Shelf Journal, Paris
Tijuana Gallery, Sao Paulo
Unit Editions, London